I worked with NUVI between 2011 - 2016. NUVI was acquired in 2018.
NUVI is a platform that listens to the millions of social media mentions posted everyday and visualizes it to help brands understand what people are saying about the topics they care about… in real-time… and I was the guy asked to design the user experience.
The idea sounded like something from the future, and so it was designed as such, in all it’s Sci-Fi illuminated glory. Behind that gloss is a powerful platform. One that’s constantly populating with more data as it simultaneously analyzes and sorts it.
The best way to understand large amounts of data is through visualizations. To ensure our customers had the best toolset for understanding social data, I buried myself in Data Visualization books. The subject became of major interest to me. There wasn’t really a roadmap out there for building real-time visualizations yet, but it wasn't long before landing on a few key visualizations capable of answering most questions about the social data they are seeing.
We began to add functionality beyond visualizations for “social monitoring”. Customers were soon able to view analytics for their own social profiles, publish content, and receive alerts or fully automated and printable social digests.
As a co-founder of NUVI I've had the great experience of seeing this product evolve over the years into a tool utilized by top brands around the world. The company continues to grow and I’m proud to have been a part of it.
Between 2011 - 2015, I was responsible for the entire visual design of the platform. My responsibilities included: User Experience, User Interface Design, Data Visualization, Branding, Creative Direction, Print Design, Mobile Design, Email Design, Marketing Design.
Below is a sample of work I produced.

Platform & Visualizations
Overview Dashboard
Here is where most analysis begins. A user of NUVI can quickly view the activity of a topic they are tracking and decide where to focus their attention. This dashboard then leads you into different visualizations so you can investigate further.

Stream (Full Screen Mode)
In this visualization, a user of NUVI can see mentions from 20+ social media sources coming in from the right in real-time. You can visually analyze volume increasing, the sentiment of mentions, the influence a person has and more. Clicking a bubble allows you to view and respond to the mention or view more about the person who posted it.

Wordburst (Full Screen Mode)
This visualization breaks the conversation out into core concepts so you can understand what is being said at a glance.

The map view is an exciting visualization to watch when monitoring a topic in real-time. You can see globally where the conversation is happening most and where volume is beginning to pick up.

The Feed displays mentions in list form as they come in. It offers a great amount of filters and sorting options making it simple to find the kind of mentions you're looking for.

Word Cloud
This visualization makes it simple to see top keywords, trending concepts, emotional categories, and more. While very simple in appearance, the insights that can be learned using this visualization are amazing.

Various UI Components
Report Builder, Themed Email Reports, Printable Reports
A sample from one of our design systems
Research Samples
Wireframes for publishing features
User testing & survey results.
I sometimes used visualizations to narrow my focus.

Strategy, ideation, research, process and more. I write about everything as I create. This is a sample of the cleaned up research.
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